Steffi Lin

I build brands that make technically complex companies impossible to ignore.

I WORK ON:

branding

• content marketing

• social media

• sales enablement

• email marketing

• graphic design

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I WORK ON: branding • content marketing • social media • sales enablement • email marketing • graphic design 〰️

in a nutshell

I'm a brand marketer who builds from scratch. For over 7 years, I've taken companies from unknown to industry-recognized in technically demanding spaces by building the voice, the systems, and the campaigns that make them impossible to ignore. I work best when the subject matter is complex, the audience is skeptical, and there's no playbook yet. That's when I write one.

from story lover > story teller

I had a strong affection for story-telling growing up. I remember my frenzied reactions as a kid towards receiving new scholastic book club catalogs, my foray into the world of TED Talks, and my love affair with art history and cinema in high school.

With 7+ years of marketing experience spanning computer hardware to renewables, I create compelling content for brands while utilizing performance KPIs to measure success. Breathing life and a sense of identity into a company's brand enamors me. I am most interested in opportunities that can offer fulfilling work that extends beyond profit, allowing me to make a positive impact.

In my free time, I’m bent on discovering a life well-lived through new hobbies like cooking, restaurant hunting, hot yoga, hiking, and listening to science-based podcasts on health & wellness.

Let’s work together.