Resume

EDUCATION 🎓

University of California, Irvine 
B.A. in Business Administration
Graduated December 2018

Concentrations:

• Marketing

• Organization & Management 

Related Coursework & Activities: 

• Brand Management, Global Marketing, Market Research, Business Statistics, Pricing Strategy, Business Communication

• Human Resources Management, Strategic Management, Organizational Change, Leadership, Management of Information Systems

SKILLS & CERTIFICATIONS 🧠

Marketing Skills:

• Corporate Brand, Content Marketing, Social Media, Digital Campaigns, Email Marketing, Blogging, Event Planning, Integrated Marketing, Employer Brand, Graphic Design, Deck Creation

Technical Skills:

• Adobe Creative Suite (Photoshop, InDesign, Illustrator), Asana, Hootsuite, Google Adwords, Google Analytics, Google Suite, Mailchimp, Microsoft Office Suite, Squarespace, Surveymonkey, Video Editing, Writing Copy

Certifications:

• Google Adwords Fundamentals Certification, Hubspot Inbound Marketing Certification

Languages:

• Bilingual in English & Mandarin, Elementary Proficiency in Spanish

Learn more about my projects

RETC
Marketing Manager

• Creating RETC’s brand identity from scratch including the RETC trademark, slide decks, briefing materials, social media graphics, press releases, website design and collateral, webinar content, conference materials, and corporate swag.

• Building out the company’s mailing list and fostering 1867 contacts with downstream manufacturers, developers, independent engineers, financiers, and more through newsletters created and distributed via MailChimp.

• Transforming the company’s social media by implementing a brand refresh and organically increasing the company’s social media from 70 followers to 1660 followers since joining the company in July 2020 and averaging an engagement rate of 8.06% and 31k impressions.

• Executed the redesign and release of the annual PV Module Index Report which has seen a 322% increase in downloads since its inaugural release, been downloaded in 99 countries, and drove 4000+ unique views to the website from report downloads alone.

• Enabling Western Digital's global sales force by creating messaging, presentations & demos

• Ensuring consistent, effective and engaging sales conversations with Western Digital customers at every stage of the sales cycle.

• Co-authoring training programs centered around product training, market trends, soft skill development, and tribal knowledge for the 1000+ sales employees.

• Creating cohesive graphics and branding for the global sales team including but not limited to: flyers, banners, web graphics, internal communications, conference materials.

• Brainstorms, strategizes and executes multi-channel content for social media platforms LinkedIn, Facebook and Twitter including employee spotlights, special event coverage, social media campaigns and interactive elements to increase internal engagement and attract external talent.

• Designs creative assets that support conferences, recruitment events, diversity events, and the career website.

• Tracks & reports channel growth using platform analytics to guide effective content creation.

• Supports paid campaigns for recruitment on LinkedIn, Glassdoor, and Facebook.

• Collaborates with departments and offices across Western Digital worldwide to drive synergy and partnership opportunities including China, Malaysia, Japan, Philippines, Montreal, Israel and India.

• Developed brand strategy with the Global Talent Acquisition Programs Director. 

• Defined clear & executable recruitment brand goals for teams in APAC, EMEA, and Americas. 

• Leveraged knowledge of the engineering departments' objectives and achievements to buildrecruitment brand guidelines, context messaging frameworks, and proof points. 

• Created compelling content that share stories of Western Digital’s global talent and contributions for the company's career site relaunch.

Irvine, CA
Oct 2018 - Aug 2019

• Managed the content calendar and created media content for Facebook, Twitter, and Instagram

• Maintained and published NASEF press interviews, releases, and videos.

• Created creative branding assets and composed content for in-bound marketing blog posts.

ClientWhys, Inc.
Marketing & Social Media Intern

• Increased Twitter followers organically by 412, profile visits by 23.1%, and mentions by 10.8% in the past month to identify and generate interest in our brands among press, media, bloggers, influencers, and clients.

• Analyzed and grew 50+ clients’ online presence by refining their SEO and social media presence which increased their sales revenue.

• Led new social media initiatives each month by curating blog posts, designing graphics, and hosting interactive influencer campaigns on Twitter resulting in a 120% increase in Twitter mentions.

• Received “Forbe’s 100 Tax Twitters to Follow” recognition for the company's TaxBuzz Twitter by composing blog posts, creating graphics, and hosting interactive Twitter campaigns with the Marketing Manager.

UC Irvine Office of Undergraduate Admissions
Events Intern

• Acting as a liaison for Admissions, the event planning team, and off campus partners.

• Creating graphics for cohesive and professional branding (e.g. digital media, signs, posters).

• Overseeing the preparation and execution of monthly Undergraduate Admissions events
  (e.g. counselor fly-ins, admitted student receptions, underrepresented minority outreach workshops, and college fairs).

• Providing primary assistance for material request process including supply chain and shipping logistics for international outreach events.